How Creating Content and Generating Coverage Created A Pipeline Of Leads For Aevi

Aevi provide a vital service for the partners, managing all of the different technologies and systems that allow them to take payments from their customers and route them to their bank account via the fastest, safest, and most cost-efficient route. Aevi wanted to build their search presence, build their profile through PR, and engage website visitors and sales prospects with gripping content.

2,067

Times covered in the media

700+

Marketing Qualified Leads generated

1,151%

ROI

The Challenge

Aevi offer a solution that is not only one of a kind, but also technically complicated. The search journeys of potential buyers can be complex as Aevi's partnerships are long term and strategically vital for the businesses involved. Furthermore, buyers also want to know that Aevi understands payments, where the industry is heading, and they'll be proactive in developing their platform to support partner ambitions.

Hot House Digital has been a game-changer for our online presence. Their expertise in SEO, both from a content and technical perspective, catapulted our site traffic and boosted keyword rankings. The team's commitment to understanding our business and enhancing our content alongside their collaborative and dedicated approach has made working with them enjoyable. I highly recommend their services for anyone looking to dominate the digital landscape

Sophie Daniline

Marketing Operations Manager, Aevi

The Solution

Expanded solutions pages

We added new solutions pages which not only helped potential partners understand different aspects of Aevi's platform in a way relevant to them, but also allowed us stronger keyword targeting. We were also able to better answer potential customer questions and target citations in AI search.

Public relations campaigns

It can be difficult gaining wide spread media coverage for a client with a niche proposition. We used surveys of the public in the US and UK to understand attitudes to broad trends in payment technology to produce a series of press releases. These generated coverage in both national, regional, and industry relevant publications on a scale that far exceeded expectations.

Informational content

The world of payments moves fast, and keeping up with the tech as it develops, the applications of that technology, and the regulations that guide it is difficult. Our informational content program explains to Aevi's audience how it all works and what it all means. This content helps customers to navigate the world of payments and builds rankings and secures citations.

Whitepapers

Through collaboration with some of Aevi’s most senior payments experts, we were able to create a series of strategically-themed whitepapers for all of their key verticals, which in turn gave Aevi’s sales team multiple resources to initiate conversations and close deals. Our Whitepapers have been a huge contributor to Aevi’s MQLs, and their unique, story-led format have ensured they seriously stand-out against other payment-themed whitepapers, proving that original content is key.

Discoverables

What do payments and Stranger Things have in common, and why on earth are we talking about payments on the moon? Just two of the topics that formed our strategic content format we dubbed “Discoverable articles”. Designed to fuse topical or pop culture themes with what’s hot in payments, these are the ultimate thought-leadership pieces that show Aevi’s future-focused and fun personality, and provide excellent original content that truly embody Google’s EEAT principles.

Technical SEO

We delivered an ongoing programme of technical SEO improvements to ensure Aevi’s website could fully support long-term organic growth. Through regular audits and close collaboration with the client’s development team, we continuously identified opportunities to improve crawlability, indexation, site architecture, and search performance. We also strengthened internal linking, enhanced trust and authority signals across the site, and supported major structural changes through careful migration planning. This ensured strong website performance and sustain results.

Would you like a free audit?

Yes please
No thanks

The brands we’ve boosted


Let's grow your business together

Whether it's SEO, AI search, digital PR, content, analytics or CRO, getting you found and turning visitors into customers is what makes us click. Tell us a little about your goals and we'll show you how we can help your business grow beyond the search bar.

I’m James. Hello.

My background in marketing and PR started right after I graduated from Lancaster University. After working as a consultant at a national accountancy firm, I soon found where my passion was: SEO.

This passion was tested to its limits once Google rolled out its first algorithm update on poor-quality links. This was a big one. So big, in fact, that it meant the entire accountancy website was taken out of Google.

The agency that managed the SEO of the website was sacked, and it was up to me to remove the penalty that was losing the business tens of thousands of pounds per week. No pressure.

Over six months of intensive work, I got the penalty removed. The website was back owning the SERPS, and I was ready for the next challenge.

That’s when I became an SEO specialist at iProspect for some of the UK and Europe’s biggest brands. As well as working on additional Google Penalties and on all areas of SEO, my venture into digital PR meant securing one client a three-page spread in The Sun.

Three years on, I was SEO Lead for Thomas Cook and Pets At Home, growing their annual organic search revenue to over a quarter of £1 billion for the former.

I met Patrick and it was love at first sight on the train into work. We talked about developing an offer that could really work with clients to grow their businesses. Countless late nights, long weekends and much coffee drinking later, we had a plan. We launched Hot House Digital. The rest is history.

Hi, I’m Patrick.

It was a pretty winding road that led me to launching Hot House Digital. And that started with telesales. Not a job for everybody.

After completing my Master’s in creative writing, I took an internship at a surveyor company.

They set up a directory for surveyors and my job was to write punchy web copy. I basically smashed out article after article on industry topics to help them rank higher on Google.

Despite not knowing it at the time, I was doing hardcore SEO. And I absolutely loved it.

Fast forward a few years (which included a year of teaching English in South Korea), and I became an SEO Manager at iProspect in Manchester. It was here that I got to know James, Hot House Digital Co-Founder.

We both wanted something ‘more’. Sure, the work was enjoyable – and we were great at it. But we missed being close to the clients – you guys.

Eventually, the opportunity to do some work for a specialist food marketing agency arose. Our second client soon followed, and after months of working evenings and weekends, we were ready to launch full time.

Good things come to those who wait. And apparently, also to those who work in telesales.

Fair play, but just in case you’re on the fence, here’s how our services can drive big successes for your brand.

SEO

If you’re not getting the results you want, it’s because your customers can’t find you. Rank high in the SERPS and get ahead of the competition with our 360 approach to search optimisation.

Content

Gaining consumer trust calls for authentic content that offers true value to audiences. We’ll dive into trending topics and keywords to ensure every page makes people want to stick around.

Digital PR

One of the biggest drivers of organic search visibility is links, and we know how to build them. Showcase your expertise on the very best online publications with our strategic PR campaigns.