Google holds financial content to a higher standard. It treats money topics as “Your Money or Your Life” content, where poor information could genuinely harm someone, so it looks especially hard for signs of experience, expertise and trust. On top of that, fintech products are complex, buying decisions take months, content often needs compliance sign-off, and you’re competing with some very big brands. Financial services SEO has to handle all of that, from author credentials and structured data to accurate, well-sourced content that stays up to date.

 We do the heavy lifting. A short interview with one of your experts gives us enough to write a full article or whitepaper in their voice. (We’ve written about this in our blog: How to get STEM experts talking (without annoying them)) They review it, we refine it, and it goes live under their name. We’ve done exactly this with Aevi’s most senior payments experts and with Silverflow’s team, turning their knowledge into thought leadership and whitepapers without taking them away from their day jobs. It’s a process we’ve fine-tuned, and one we’re very proud of, as it means we get to satisfy Google’s helpful content and E-E-A-T principles in the most time-effective way.

Yes, when they’re set up properly. From an SEO perspective, each whitepaper gets its own landing page, optimised to rank, with a summary anyone can read and the full version behind a short form. That way the page builds search visibility and the download captures leads. From a thought-leadership perspective, whitepapers are excellent for demonstrating your expertise and positioning your business as a leading voice in your industry. For Aevi, whitepapers created with senior payments experts became a major source of marketing qualified leads (with one whitepaper reaching over 200 MQL in the first month), and the sales team used them to open conversations and most importantly close deals, as they were able to demonstrate their expertise and back it up with hard data. 

We build it into the process from the start. Our writers work from approved sources, reference regulations accurately and flag anything that needs a compliance check. We fit around your sign-off process rather than working against it, and we review regulatory content regularly so it stays accurate as rules change

Fintech sites are often large, complex and built on modern JavaScript frameworks, which can make them hard for search engines and AI crawlers to read. For Aevi, we run an ongoing programme of audits and work with their developers on crawlability, indexation, site architecture and internal linking, including planning migrations when the site structure changes. For businesses selling in several countries, we also make sure each market sees the right version of the site.

AI tools recommend brands they understand and trust. We make sure your solution pages clearly explain what you do and who you do it for, that your content answers the questions buyers actually ask, and that digital PR efforts ensure trusted publications mention you. Our AI SEO service tracks where you appear in AI answers and how that changes over time.

Journalists want stories, not product news. We run surveys and research on topics like how people pay and where payments are heading, then turn the findings into stories for national, regional and industry press. For Aevi, research with consumers in the UK and US led to more than 2,000 pieces of media coverage, building their reputation and earning links that help the whole site rank.