Digital PR

Accelerate your organic search with authentic link-building.

When you secure coverage, you get frequent links.
When you get frequent links, you gain authority,
And when you gain authority, you drive growth.

Digital PR. It’s not to be skimmed over.

Speak to our Digital PR specialists

The search landscape is evolving. Digital PR now plays a pivotal role in every successful SEO strategy, with backlinks proving to be the best off-page SEO player in the field.

How can our digital PR services benefit your brand?

More coverage, links, rankings and traffic all lead to one thing: more leads.

This is no longer a ‘nice to have’. When it comes to driving organic growth, securing high quality links is a must for every business. And that means insightful, engaging digital PR campaigns that people will *actually* want to read.

How can our digital PR services benefit your brand?

Sure, you could pay your way in. But it’s not going to give you the rankings or the results you want. In fact, it could do the exact opposite.

That’s why at Hot House Digital, we work to earn your success.

We design strategies specifically for your needs.

Every business’ needs, goals and KPIs are different – and our personalised approach to digital PR reflects exactly that.

You can trust us to earn Google’s trust.

To make your content work hard, you have to EEAT first. Every single campaign is created with this in mind, building on Google’s perception of authority.

Positioning your brand as the industry experts is our #1 priority.

With our digital PR services, you can showcase your specialism to your ideal customers.

Our campaigns can turn new clicks into new conversations.

We don’t do clickbait around here. Instead, we focus on valuable editorials that are genuinely useful to audiences.

Why is digital PR important for your brand?

One of the greatest SEO misconceptions is that digital PR and link building are the same thing. Spoiler alert: they are not.

Digital PR is how we create great stories for our clients, ensuring high quality links from relevant publications. Think all the same PR techniques and knowledge you might be more familiar with – but digital.

This works to showcase your expertise to audiences and drive a valuable source of traffic to your website, all while getting you higher up in the search results.

Link building, on the other hand, focuses much less on content quality. Let’s take it back to the start.

Google decided to treat links like votes.

The more a website has, the higher it will get ranked in the SERPS. This approach meant it could provide better results than its competitors (sorry, Bing) – and ultimately become the best search engine in the game.

As the market for links boomed, people found new underhanded ways to get links.

Google quickly tapped on to the issue and started to penalise websites with poor quality, paid links. And this penalty hasn’t changed since.

Voting for the easy option can only set you up for a loss.

That’s why you need digital PR to earn links that both Google and your readers will rate.

Raising the profile. Raising the ranks.

From health issues and new environmental data to the most romantic cities in the UK, our purpose-led digital PR campaigns have covered it all.

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Real impact, real results

SEO

TOG24

The expansion of TOG24 stores required a comprehensive local SEO strategy to encourage new visitors. Using a three step approach, we delivered impactful business growth – both in and outside for the SERPS.

CRO

Wain Homes

As a leading UK housebuilder, Wain Homes chose Hot House Digital to ensure a seamless website migration – as well as drive new traffic and conversions. Discover our full CRO strategy.

CRO ● SEO

Global Insurer

A major global insurance provider required a solid SEO and CRO strategy to boost its sales. Thanks to our in-house expertise, we were able to build new conversion and ensure a significant increase in website traffic.

More case studies

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Driving conversions is what makes us click. Enquire now to discover how we can help your business grow beyond the search bar.

I’m James. Hello.

My background in marketing and PR started right after I graduated from Lancaster University. After working as a consultant at a national accountancy firm, I soon found where my passion was: SEO.

This passion was tested to its limits once Google rolled out its first algorithm update on poor-quality links. This was a big one. So big, in fact, that it meant the entire accountancy website was taken out of Google.

The agency that managed the SEO of the website was sacked, and it was up to me to remove the penalty that was losing the business tens of thousands of pounds per week. No pressure.

Over six months of intensive work, I got the penalty removed. The website was back owning the SERPS, and I was ready for the next challenge.

That’s when I became an SEO specialist at iProspect for some of the UK and Europe’s biggest brands. As well as working on additional Google Penalties and on all areas of SEO, my venture into digital PR meant securing one client a three-page spread in The Sun.

Three years on, I was SEO Lead for Thomas Cook and Pets At Home, growing their annual organic search revenue to over a quarter of £1 billion for the former.

I met Patrick and it was love at first sight on the train into work. We talked about developing an offer that could really work with clients to grow their businesses. Countless late nights, long weekends and much coffee drinking later, we had a plan. We launched Hot House Digital. The rest is history.

Hi, I’m Patrick.

It was a pretty winding road that led me to launching Hot House Digital. And that started with telesales. Not a job for everybody.

After completing my Master’s in creative writing, I took an internship at a surveyor company.

They set up a directory for surveyors and my job was to write punchy web copy. I basically smashed out article after article on industry topics to help them rank higher on Google.

Despite not knowing it at the time, I was doing hardcore SEO. And I absolutely loved it.

Fast forward a few years (which included a year of teaching English in South Korea), and I became an SEO Manager at iProspect in Manchester. It was here that I got to know James, Hot House Digital Co-Founder.

We both wanted something ‘more’. Sure, the work was enjoyable – and we were great at it. But we missed being close to the clients – you guys.

Eventually, the opportunity to do some work for a specialist food marketing agency arose. Our second client soon followed, and after months of working evenings and weekends, we were ready to launch full time.

Good things come to those who wait. And apparently, also to those who work in telesales.

Fair play, but just in case you’re on the fence, here’s how our services can drive big successes for your brand.

SEO

If you’re not getting the results you want, it’s because your customers can’t find you. Rank high in the SERPS and get ahead of the competition with our 360 approach to search optimisation.

Content

Gaining consumer trust calls for authentic content that offers true value to audiences. We’ll dive into trending topics and keywords to ensure every page makes people want to stick around.

Digital PR

One of the biggest drivers of organic search visibility is links, and we know how to build them. Showcase your expertise on the very best online publications with our strategic PR campaigns.