Content

Full-funnel content strategies, built with purpose.

We’re not usually ones to throw around the cliches. But we’ll happily make an exception when we say, ‘Content is King’.
That’s because high quality, user focused content is key for building a solid SEO strategy that delivers long-lasting results.

Speak to our content specialists

In other words, it works hard. Really hard.

It signals to Google that your website is worth ranking higher. It positions you as experts in your field to both new and existing customers. It earns you the invaluable authority you need for people to turn their online search into sales.

But sharing a few blogs here and there isn’t going to cut it. Neither will knocking up a webpage that hits the word count and ‘does the job’. To reach your ROI, you need a full 360 approach that targets your online presence.

You’d be surprised how many leaders feel discontent with their content. But between running an organisation and tackling endless admin, it’s easy to let it slip through the net.

At Hot House Digital, we’re here to connect you with your ideal customers through purpose-driven content that earns trust and enables you to smash the SERPS.

Content strategy

We’ll work with you to develop a strategy that blends seamlessly into your digital marketing mix, so that each campaign can be promoted through both social media and digital PR. The result? Engaging and helpful content that offers true value to audiences.

This is key for ensuring search engines can crawl the page’s content and confirm that it matches what a user (or potential customer) is looking for. And the more useful it is, the higher it will sit in the SERPS.

Knowledge sharing

Our B2B content marketing approach covers keyword analysis, title tags, meta descriptions, internal links, in content keyword placement… the whole lot. We’ll also share our technical know-how with you to empower your team with the best in class knowledge.

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Real impact, real results

SEO

TOG24

The expansion of TOG24 stores required a comprehensive local SEO strategy to encourage new visitors. Using a three step approach, we delivered impactful business growth – both in and outside for the SERPS.

CRO

Wain Homes

As a leading UK housebuilder, Wain Homes chose Hot House Digital to ensure a seamless website migration – as well as drive new traffic and conversions. Discover our full CRO strategy.

CRO ● SEO

Global Insurer

A major global insurance provider required a solid SEO and CRO strategy to boost its sales. Thanks to our in-house expertise, we were able to build new conversion and ensure a significant increase in website traffic.

More case studies

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Driving conversions is what makes us click. Enquire now to discover how we can help your business grow beyond the search bar.

I’m James. Hello.

My background in marketing and PR started right after I graduated from Lancaster University. After working as a consultant at a national accountancy firm, I soon found where my passion was: SEO.

This passion was tested to its limits once Google rolled out its first algorithm update on poor-quality links. This was a big one. So big, in fact, that it meant the entire accountancy website was taken out of Google.

The agency that managed the SEO of the website was sacked, and it was up to me to remove the penalty that was losing the business tens of thousands of pounds per week. No pressure.

Over six months of intensive work, I got the penalty removed. The website was back owning the SERPS, and I was ready for the next challenge.

That’s when I became an SEO specialist at iProspect for some of the UK and Europe’s biggest brands. As well as working on additional Google Penalties and on all areas of SEO, my venture into digital PR meant securing one client a three-page spread in The Sun.

Three years on, I was SEO Lead for Thomas Cook and Pets At Home, growing their annual organic search revenue to over a quarter of £1 billion for the former.

I met Patrick and it was love at first sight on the train into work. We talked about developing an offer that could really work with clients to grow their businesses. Countless late nights, long weekends and much coffee drinking later, we had a plan. We launched Hot House Digital. The rest is history.

Hi, I’m Patrick.

It was a pretty winding road that led me to launching Hot House Digital. And that started with telesales. Not a job for everybody.

After completing my Master’s in creative writing, I took an internship at a surveyor company.

They set up a directory for surveyors and my job was to write punchy web copy. I basically smashed out article after article on industry topics to help them rank higher on Google.

Despite not knowing it at the time, I was doing hardcore SEO. And I absolutely loved it.

Fast forward a few years (which included a year of teaching English in South Korea), and I became an SEO Manager at iProspect in Manchester. It was here that I got to know James, Hot House Digital Co-Founder.

We both wanted something ‘more’. Sure, the work was enjoyable – and we were great at it. But we missed being close to the clients – you guys.

Eventually, the opportunity to do some work for a specialist food marketing agency arose. Our second client soon followed, and after months of working evenings and weekends, we were ready to launch full time.

Good things come to those who wait. And apparently, also to those who work in telesales.

Fair play, but just in case you’re on the fence, here’s how our services can drive big successes for your brand.

SEO

If you’re not getting the results you want, it’s because your customers can’t find you. Rank high in the SERPS and get ahead of the competition with our 360 approach to search optimisation.

Content

Gaining consumer trust calls for authentic content that offers true value to audiences. We’ll dive into trending topics and keywords to ensure every page makes people want to stick around.

Digital PR

One of the biggest drivers of organic search visibility is links, and we know how to build them. Showcase your expertise on the very best online publications with our strategic PR campaigns.