by Patrick Rose | Jun 2, 2026 | Content
If you’re a marketing lead, then you’ve probably had the potentially tricky job of communicating SEO results to C-suite execs. That’s because SEO performance is rarely one number; it’s a tangle of rankings, traffic, conversions, assisted revenue and more, and...
by Patrick Rose | May 29, 2026 | Uncategorised
What’s happening Last week, Google made several announcements at their annual developer conference, Google I/O. Amongst these were a couple that impact their search product in the short term, and are particularly relevant to search engine optimisation. One of the more...
by Patrick Rose | Aug 7, 2025 | Content
What makes one business stand out over another? Why do some brands attract customers while others struggle to gain visibility? And what role do customer reviews play in all of this? With just a quick swipe through an app or a scroll through the SERPS (page 1 sigh ),...
by Patrick Rose | Jul 29, 2025 | Content
You’ve got the insights. You’ve pulled the best ideas out of your engineers, developers, or researchers, and you’ve done it in a way that didn’t make them hate you. Great, now what? Now, it’s time to turn that raw input into SEO-friendly content that resonates with...
by Patrick Rose | Jun 11, 2025 | Content
If you work in a STEM brand, you already know where the content gold is: in your experts’ heads. But good luck getting them to share it. Your engineers, developers, analysts and researchers are doing the work that sets your brand apart, but they’re not writing...